A Customer relationship management (CRM) system is a software application that is used to manage a company’s relationship with its customers.
It is a set of software solutions that let you communicate with and do business with your customers.
CRM systems help in the management customer connections, such as the tracking of sales leads, marketing, and pipeline, as well as the delivery of actionable data.
It is very important that a company properly manages its customers relationships because it helps it to attain its strategic goals.
These strategic goals include profitability, expansion and increased market share.
The CRM system can help the company increase its customer loyalty, turn potential leads into customers and improve its business processes.
It also provides access to centralized data which makes it easier for the employees to collaborate and this can help increase productivity.
What are the benefits of implementing a CRM solution?
CRM software helps improve profits by reducing administrative costs in your sales, marketing, and service departments, by allowing you to focus on what matters most which is creating and managing customer connections.
Examples of popular CRM applications include Microsoft Dynamics 365 CRM, HubSpot CRM, Salesforce CRM, engagebay, NetSuite CRM, Pipedrive, Zoho CRM and Zendesk.