Avature is an enterprise Human Capital Management (HCM) and Talent Acquisition platform.
It’s mainly known for its flexibility and configurability — companies use it for things like:
• Recruitment marketing
• Applicant tracking systems (ATS)
• Candidate relationship management (CRM)
• Onboarding workflows
• Performance management
• Internal mobility and talent marketplace
• Campus & event recruiting
• Contingent workforce management
What makes Avature stand out is that it behaves almost like a no-code/low-code platform for HR processes.
You can build workflows, automate actions, customize career sites, and create dashboards with strong reporting capabilities.
It’s often used by global enterprises that want to create highly personalized talent journeys.
Tech stack wise, it’s SaaS, cloud-based, and has decent API support, so it can integrate with systems like Workday, SuccessFactors, SAP, Office 365, and even Power Platform if needed.
Comparison of Avature to other HCM systems
Let’s compare Avature to some of the leading HCM / Talent Acquisition platforms, like:
• Workday
• SAP SuccessFactors
• Oracle HCM Cloud
• iCIMS
• Greenhouse (for good measure, since it’s popular in talent acquisition)
1. Core Positioning
| Platform | Positioning |
| Avature | Highly configurable talent acquisition & talent management platform, strong CRM capabilities, focuses on employer branding and candidate experience. |
| Workday HCM | Full-suite HCM (payroll, HR, finance), less flexible on recruitment customizations, strong enterprise adoption. |
| SAP SuccessFactors | Comprehensive HCM suite, good global compliance, strong for enterprises already on SAP. |
| Oracle HCM Cloud | Full enterprise suite, very strong AI/ML features for workforce planning, good for complex orgs. |
| iCIMS | Pure-play ATS and recruitment platform, focuses on integrations and ease of use. |
| Greenhouse | Fast-growing ATS, great for mid-market to enterprise, user-friendly UI, good for structured hiring. |
2. Configurability & Flexibility
| Platform | Flexibility |
| Avature | Extremely high — essentially a low-code platform for recruiting & HR processes. Custom workflows, portals, reporting. |
| Workday | Moderate — strong for HRIS but less flexible for deep recruitment marketing workflows. |
| SAP SuccessFactors | Moderate to high — configurable but complex; heavy reliance on consultants. |
| Oracle HCM Cloud | High, but requires specialized skills for advanced customizations. |
| iCIMS | Moderate — flexible workflows but not as deep as Avature. |
| Greenhouse | Limited configurability, designed for ease of use and best practices. |
3. Integration Ecosystem
| Platform | Integration |
| Avature | Open API, integrates well with ATSs, CRMs, HRIS, ERP, marketing tools. Strong here. |
| Workday | Workday ecosystem + open APIs, strong if you stay within Workday Cloud. |
| SAP SuccessFactors | Tight integration with SAP ERP and ecosystem. Can integrate externally but requires effort. |
| Oracle HCM Cloud | Strong integration within Oracle ecosystem, open APIs for external tools. |
| iCIMS | Open integrations, lots of prebuilt connectors. |
| Greenhouse | Strong marketplace of integrations, easy API connections. |
4. Candidate / Employee Experience
| Platform | Candidate/Employee Experience |
| Avature | Excellent, highly branded portals, dynamic forms, personalized journeys. |
| Workday | Functional, less customizable UX. |
| SAP SuccessFactors | Traditional enterprise UX, improving with modern updates. |
| Oracle HCM Cloud | Modern UX, mobile-first, good personalization. |
| iCIMS | Strong UX, streamlined and mobile-friendly. |
| Greenhouse | Clean, simple UX for candidates and hiring teams. |
5. Best For
| Platform | Best For |
| Avature | Enterprises wanting high customization, employer branding, recruitment marketing, and talent mobility. |
| Workday | Companies seeking unified HCM + finance platform with embedded analytics. |
| SAP SuccessFactors | Global companies with complex compliance needs, especially SAP customers. |
| Oracle HCM Cloud | Enterprises needing deep workforce analytics and cloud-native HR suite. |
| iCIMS | Companies wanting a straightforward, scalable ATS with good integrations. |
| Greenhouse | Mid-sized to large companies seeking an intuitive, structured hiring process. |
6. Price Point (High-Level)
| Platform | Price Range |
| Avature | Premium, enterprise pricing (based on modules and user count). |
| Workday | High, enterprise-level investment. |
| SAP SuccessFactors | High, especially for global enterprises. |
| Oracle HCM Cloud | High, tiered pricing depending on suite depth. |
| iCIMS | Moderate to high, depending on modules. |
| Greenhouse | Moderate, grows with company size and feature use. |
Summary:
If you’re looking for maximum configurability and strong talent marketing — Avature is arguably the best in the space.
If you want a full HCM suite (payroll, HRIS, finance) and can accept less flexibility in recruiting processes, Workday or Oracle might be better.
For pure ATS, iCIMS and Greenhouse are faster to deploy.