Microsoft Dynamics 365 CRM or Microsoft Dynamics 365 Customer Engagement as it is also known, is one of the preferred CRM applications in the world.
This is due to it’s numerous useful functionalities that allows organizations to build and improve their customer relationships.
So what are the modules in Microsoft Dynamics CRM?
Microsoft Dynamics CRM is made up of 5 modules and they are:
- Sales Module: The Sales module is used to convert new leads to customers and manage existing customers. The module can be used to generate new leads, create contacts and manage opportunities. It can also be used to help the sales people to improve their sales by managing the various sales business processes including accounts creation, sales quotes generation, and sales processing.
- Marketing Module: The marketing module helps organizations to improve their marketing business processes by helping them to get more customers, improve their customer engagement and retain their existing customers. The marketing module is a complete marketing tool that can be used to plan, execute, and measure the effectiveness of the organization’s marketing campaigns.
- Customer Service Module: The customer service module is used to manage the customer service business processes. It helps the organization to effectively respond to customer inquiries and resolve numerous identified issues. It has multichannel functionalities and an various self-service options which can help the customers get a quick and effective resolution to their various product needs. It also helps to improve the quality, quantity, consistency, and efficiency of submitted customer cases and inquiries.
- Field Service: The field service module is a used by organizations to manage their field sales business processes. It provides the field sales agents with various functionalities that can help them to reduce service cost, improve efficiency and to increase customer satisfaction.
- Project Service Automation: The project service automation modules is used by organizations to manage their project based services. Some of the functionalities available in this module includes project planning, budget, time, resource and cost management.